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Passionate Product Ownership

CSPO-Training by Jeff Patton

This seminar goes beyond the standard 2-day CSPO course, to an experience that will expose you to new ways of thinking and working. You'll leave with tools that help you make better choices about what software to build, and ways to plan and execute software delivery that speeds learning and time to market.

This Master Class combines the best of Scrum and Agile thinking with solid product management and user experience design practice.

This course is personally delivered by Jeff Patton, a Certified Scrum Trainer, and winner of the Agile Alliance's 2007 Gordon Pask Award for contributions to Agile Development.


What's taught in Passionate Product Ownership is based on the underlying philosophy that you should: Judge the success of your process based on the satisfaction of your users and customers with your product.


You'll learn new concepts and practices!


This course covers concepts and practices you won't find in other courses such as:


  • Using a team-based approach to product ownership.

  • Effective collaboration and facilitation skills including techniques for shared problem solving and creating shared ownership.

  • User-centric practices from the user experience design communities to envision the software from the user's perspective.

  • Outcome-centric design and planning to maximum benefit from the minimum amount of software built.

  • Emphasis on product discovery to learn quickly and collaboratively what should be built.  You'll learn how to structure and facilitate an initial discovery or "sprint 0" phase to build your backlog and plan incremental releases.

  • Design thinking approaches that emphasize problem understanding, ideation, iteration and plans that maximize learning and feedback.


Innovative emergent best practices in agile product design including:


  • User story mapping.

  • Pragmatic personas.

  • Design studio.

  • Paper prototyping.

  • Lightweight usability testing.


You'll take away material that helps you keep learning:


In two days you'll be exposed to a huge number of concepts and practices, but as you start to make use of them you'll need more. Printed articles, handouts, quick-reference guides and a great book on product management help you continue learning long after the class.


Take-home material includes:


  • Electronic access to slides and articles used in the training and 190 pages of supporting handouts giving full description and advanced discussion on concepts and practices learned.

  • Quick reference guides that distil practices to a single 2-sided page of simple instruction.


Intended For


  • Those filling the Scrum Product Owner or Agile Customer role.

  • The extended team of people supporting the product owner to identify and describe what to build.

  • The people responsible for supporting effective process in their organisation.


While there may be a single person who has final say about product strategy and direction, it takes a product team to make sense of the requests, requirements, research, and hunches that lead to good product decisions. It takes a team to design and describe a product solution, and to validate that solution before, during, and after the delivery of working software. Lots of traditional roles act as part of a holistic product team including:


  • Product Managers.

  • Program Managers.

  • Business Analysts.

  • User Experience (UX) Practitioners.

  • Architects and senior developers.

  • QA and testers.


It takes focused attention to how we work to build great products. Those responsible for process health and improvement will get value from the in-depth understanding of product ownership. Those roles include:


  • Scrum Masters and Agile Coaches.

  • Project Managers.

  • Process improvement specialists.




Some understanding of Scrum and Agile practices would be beneficial.


Learning Outcomes


  • Understand the responsibilities of product ownership along with process and practices that help them fulfil those responsibilities.

  • Learn and practice new techniques for creating and prioritising the product backlog and envisioning the product.

  • Understand how to engage in product ownership by leveraging a product team and collaboration with the whole team, users and stakeholders.

  • Leave with a healthy understanding of what it takes to create successful products.


PLUS: Automatic Scrum Product Owner Certification


To receive the certification, you need only attend the course. Participant's names will be registered with the Scrum Alliance where their status will be maintained and publicly visible. 

This course contains all the necessary instruction to qualify participants to become Certified Scrum Product Owners (CSPO). The certification is given and the status maintained by the Scrum Alliance ( 


Practical details:


Dates:       Apr 28-29 2014 (2 days)
Time:        09-17

Location:  Hotel Regent

                   Seidlstr. 2, 80335 München


Trainer:    Jeff Patton


Price:        1.690 EUR plus tax

   Lunch and material included

   Memberhip of Scrum Alliance included


Contact & information:

   agilergo consulting GmbH
   Waldstr. 24
   82049 Pullach


Phone: +49 (0)89 2033 9906

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